An E-commerce Marketing Plan that Won’t Overwhelm You – Part 3

This is the third and final post on my series on developing an e-commerce marketing plan. In this final part, we’ll discuss project management and scheduling important activities. If you found this post first, I suggest reading: An E-commerce Marketing Plan that...

An E-commerce Marketing Plan that Won’t Overwhelm You – Part 1

As the sole e-commerce manager for my company, I’m tasked with developing and implementing plans with goals to increase: revenue, customers, transactions, average sale value, referrals, and feedback. Each of these metrics are, bottom-line, sales objectives. To...

Well, there ARE Marketing Techniques For Social Media

I found this great article this morning on Twitter: http://blog.hubspot.com/blog/tabid/6307/bid/6039/stop-wasting-time-with-social-media.aspx I had a few thoughts I wanted to share about it since I agree with the author about monetization. I’m glad I’m not...

Your Biggest Mistake is a Failure to Act

I found a quote the other day from Teddy Roosevelt, one of the most successful progressive U.S. Presidents.  It gave me some thoughts on how I’ve learned to adjust my working habits in the past year or so. Teddy got his hands dirty in all sorts of social public...