Thomas Dale Company - Protocol Three Portland

Thomas Dale Company

Thomas Dale Company retails one of the largest collections of the world’s finest sterling silver, pewter, glass, and crystal gifts in the United States.

  • E-commece Design & Development
  • BigCommerce Theme Customization
  • Custom Script Implementation
  • Content Publishing
  • Google Adwords & Shopping Campaign Creation & Management
  • Ongoing Support
Thomas Dale Company

Platform: BigCommerce

Industry: Online Retail – Gifts & Decor

Partner Since: 2021

What We’ve Done:

BigCommerce Storefront Development

  • Product Migration from Yahoo! Stores to BigCommerce
  • BigCommerce Custom Theme Design & Development
  • Responsive Theme
  • Integration of Custom Scripts for Site Features

Online Marketing

  • Google AdWords and Shopping Campaign Implementation

Maintenance & Management

  • Ongoing Support for Theme, Site Updates, and Digital Marketing Needs


Since 2002, Thomas Dale Company has been one of the United States’ largest retailers of fine pewter, sterling silver, and crystal gifts. Our task was threefold: To migrate existing product data and preserved content from its previous platform (Yahoo! Stores) to BigCommerce, to design and construct a customized BigCommerce theme and store, and to migrate and improve upon the exiting Google Adwords campaigns. After four months of planning, construction, and hard work, the new BigCommerce store was launched in August 2021. To our excitement and surprise, not only did the site maintain its previous traffic on its former domain, but online sales nearly doubled overnight and revenue nearly tripled.

Nothing is more rewarding than the success of our clients, both in the immediate and in the long-term. We are a proud partner with Thomas Dale and look forward to supporting the continued success of their business in the years to come.

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