Classic Identity - Protocol Three Portland

Classic Identity

Classic Identity provides professional engraved and color printed name badges across a broad range of industries on plastic, wood, and leatherette.

  • E-commece Design & Development
  • BigCommerce Theme Customization
  • Custom Script Implementation
  • Content Publishing
  • Google Adwords & Shopping Campaign Creation & Management
  • Ongoing Support
Thomas Dale Company

Platform: BigCommerce

Industry: Online Retail – Business & Professional

Partner Since: 2021

What We’ve Done:

Bigcommerce Storefront Development

  • BigCommerce Custom Theme Design & Development
  • Responsive Theme
  • Integration of Custom Scripts for Site Features

Online Marketing

  • Google Adwords and Shopping Campaign Implementation

Maintenance & Management

  • Ongoing Support for Theme, Site Updates, and Digital Marketing Needs


Classic Identity comes from 30 years of experience in the printing and engraving industry with high quality, USA made materials and products. The business focuses on providing high quality, custom name badges to scale for businesses both large and small. With a sharp focus on providing customer service, quick turnarounds, and high quality custom printing solutions, this newcomer in the badge printing business is poised for success.

Protocol Three was tasked with conceptualizing, designing, and building a custom theme built on the BigCommerce Stencil framework and implementing a plan to launch the store with hundreds of options for the extensive customization available to the badge products. We also helped build the framework for product and content navigation that is friendly for both users & Search Engines alike.

But launching the new brand is just the beginning of the journey! Since then we have provided support for adding additional content, site updates and features, and quick turnaround for theme support and general guidance for both store management and marketing. We built Adwords campaigns for Search and Shopping, provide on-demand analysis of metrics for business decisions, and we are pleased to have the opportunity to continue to support Classic Identity and its ongoing success.

Ready to Get Started?