P3 Blog
Tips, Tricks, Thoughts, and Musings about Web Development and Marketing
How to Get Facebook to Display the Correct Image from your URL
BestOldCommercials.com is one of my casual hobby blogs that I enjoy posting to from time to time. Over the past couple of years, it’s slowly been gaining a modest Facebook presence so I’ve started posting every new post to the Old Commercials Facebook...
Bigcommerce Tutorial – Create a Bing Merchant Product Listings Feed without Expensive 3rd Party Software
Product Listing Ads from Google and Bing are a low-cost, effective way to get targeted traffic to your products. In fact, many Protocol Three clients see the best ROI and conversions through Product Listing Ad campaigns. Product Listing Ads (or PLAs) are produced by...
My Method for A/B Testing MIVA Product Pages
I haven’t found much information about A/B and Multivariate testing specifically for Miva Merchant, yet testing is so important for improving sales/lead conversions it cannot be ignored. If you want to do A/B testing on e-commerce template pages, this post is...
Tips And Apps for Using a Mobile Device to Produce Better Writing
As I write, I use Internet reference tools to gather correct spelling/grammar usage, synonyms, antonyms, “Word Mining” for lack of a better term, fact-check, and fact-gather. Having access to these tools on my mobile phone makes it convenient enough to get...
How to get Positive Local Business Reviews in Google
Reviews are important, and will only grow in importance for both business and SEO. As a business owner who depends on this local business, you want positive reviews, but how do you get them? We’ll discuss some ways, but first we should identify who we’re...
Download My Fat List of Important Websites for Local SEO
For at least the past 5 years, there has been endless rabble about local search. Every year up until now has been the “Year of Local”. Mostly thanks to the growing influence of Mobile in the past two years and Google’s investments in developing...
How to Make Sure Your Free WordPress Theme is Free of Malicious and Hidden Code
If you downloaded your WordPress theme from a “free themes” site, other than the official WordPress themes site, there is a possibility that your themes are “dirty” with encrypted code or outbound links embedded in them. I find themes all of...
An E-commerce Marketing Plan that Won’t Overwhelm You – Part 3
This is the third and final post on my series on developing an e-commerce marketing plan. In this final part, we’ll discuss project management and scheduling important activities. If you found this post first, I suggest reading: An E-commerce Marketing Plan that...
An E-commerce Marketing Plan that Won’t Overwhelm You – Part 2
This is the second part of my guide to developing an e-commerce marketing plan. In the first section, we used the Marketing Strategy document to outline our basic goals, objectives, and all of our work. In this part, we’ll outline our metrics, develop...
An E-commerce Marketing Plan that Won’t Overwhelm You – Part 1
As the sole e-commerce manager for my company, I’m tasked with developing and implementing plans with goals to increase: revenue, customers, transactions, average sale value, referrals, and feedback. Each of these metrics are, bottom-line, sales objectives. To...