P3 Blog

Tips, Tricks, Thoughts, and Musings about Web Development and Marketing
How to Get Facebook to Display the Correct Image from your URL

How to Get Facebook to Display the Correct Image from your URL

BestOldCommercials.com is one of my casual hobby blogs that I enjoy posting to from time to time. Over the past couple of years, it's slowly been gaining a modest Facebook presence so I've started posting every new post to the Old Commercials Facebook page. The...

My Method for A/B Testing MIVA Product Pages

I haven't found much information about A/B and Multivariate testing specifically for Miva Merchant, yet testing is so important for improving sales/lead conversions it cannot be ignored. If you want to do A/B testing on e-commerce template pages, this post is for you....

Tips And Apps for Using a Mobile Device to Produce Better Writing

As I write, I use Internet reference tools to gather correct spelling/grammar usage, synonyms, antonyms, "Word Mining" for lack of a better term, fact-check, and fact-gather. Having access to these tools on my mobile phone makes it convenient enough to get quick...

How to get Positive Local Business Reviews in Google

Reviews are important, and will only grow in importance for both business and SEO. As a business owner who depends on this local business, you want positive reviews, but how do you get them? We'll discuss some ways, but first we should identify who we're really after...

Download My Fat List of Important Websites for Local SEO

For at least the past 5 years, there has been endless rabble about local search. Every year up until now has been the "Year of Local". Mostly thanks to the growing influence of Mobile in the past two years and Google's investments in developing Google Places, we are...

An E-commerce Marketing Plan that Won’t Overwhelm You – Part 3

This is the third and final post on my series on developing an e-commerce marketing plan. In this final part, we'll discuss project management and scheduling important activities. If you found this post first, I suggest reading: An E-commerce Marketing Plan that Won't...

An E-commerce Marketing Plan that Won’t Overwhelm You – Part 2

This is the second part of my guide to developing an e-commerce marketing plan. In the first section, we used the Marketing Strategy document to outline our basic goals, objectives, and all of our work. In this part, we'll outline our metrics, develop projections, and...

An E-commerce Marketing Plan that Won’t Overwhelm You – Part 1

As the sole e-commerce manager for my company, I'm tasked with developing and implementing plans with goals to increase: revenue, customers, transactions, average sale value, referrals, and feedback. Each of these metrics are, bottom-line, sales objectives. To put it...