My Method for A/B Testing MIVA Product Pages

I haven’t found much information about A/B and Multivariate testing specifically for Miva Merchant, yet testing is so important for improving sales/lead conversions it cannot be ignored. If you want to do A/B testing on e-commerce template pages, this post is...

Download My Fat List of Important Websites for Local SEO

For at least the past 5 years, there has been endless rabble about local search. Every year up until now has been the “Year of Local”. Mostly thanks to the growing influence of Mobile in the past two years and Google’s investments in developing...

An E-commerce Marketing Plan that Won’t Overwhelm You – Part 3

This is the third and final post on my series on developing an e-commerce marketing plan. In this final part, we’ll discuss project management and scheduling important activities. If you found this post first, I suggest reading: An E-commerce Marketing Plan that...

An E-commerce Marketing Plan that Won’t Overwhelm You – Part 1

As the sole e-commerce manager for my company, I’m tasked with developing and implementing plans with goals to increase: revenue, customers, transactions, average sale value, referrals, and feedback. Each of these metrics are, bottom-line, sales objectives. To...