An E-commerce Marketing Plan that Won’t Overwhelm You – Part 3

This is the third and final post on my series on developing an e-commerce marketing plan. In this final part, we’ll discuss project management and scheduling important activities. If you found this post first, I suggest reading: An E-commerce Marketing Plan that...

An E-commerce Marketing Plan that Won’t Overwhelm You – Part 1

As the sole e-commerce manager for my company, I’m tasked with developing and implementing plans with goals to increase: revenue, customers, transactions, average sale value, referrals, and feedback. Each of these metrics are, bottom-line, sales objectives. To...