This is the third and final post on my series on developing an e-commerce marketing plan. In this final part, we’ll discuss project management and scheduling important activities. If you found this post first, I suggest reading: An E-commerce Marketing Plan that...
This is the second part of my guide to developing an e-commerce marketing plan. In the first section, we used the Marketing Strategy document to outline our basic goals, objectives, and all of our work. In this part, we’ll outline our metrics, develop...
As the sole e-commerce manager for my company, I’m tasked with developing and implementing plans with goals to increase: revenue, customers, transactions, average sale value, referrals, and feedback. Each of these metrics are, bottom-line, sales objectives. To...
