My Method for A/B Testing MIVA Product Pages

I haven’t found much information about A/B and Multivariate testing specifically for Miva Merchant, yet testing is so important for improving sales/lead conversions it cannot be ignored. If you want to do A/B testing on e-commerce template pages, this post is...

Tips And Apps for Using a Mobile Device to Produce Better Writing

As I write, I use Internet reference tools to gather correct spelling/grammar usage, synonyms, antonyms, “Word Mining” for lack of a better term, fact-check, and fact-gather. Having access to these tools on my mobile phone makes it convenient enough to get...

An E-commerce Marketing Plan that Won’t Overwhelm You – Part 3

This is the third and final post on my series on developing an e-commerce marketing plan. In this final part, we’ll discuss project management and scheduling important activities. If you found this post first, I suggest reading: An E-commerce Marketing Plan that...

An E-commerce Marketing Plan that Won’t Overwhelm You – Part 1

As the sole e-commerce manager for my company, I’m tasked with developing and implementing plans with goals to increase: revenue, customers, transactions, average sale value, referrals, and feedback. Each of these metrics are, bottom-line, sales objectives. To...