My Method for A/B Testing MIVA Product Pages

I haven’t found much information about A/B and Multivariate testing specifically for Miva Merchant, yet testing is so important for improving sales/lead conversions it cannot be ignored. If you want to do A/B testing on e-commerce template pages, this post is...

An E-commerce Marketing Plan that Won’t Overwhelm You – Part 3

This is the third and final post on my series on developing an e-commerce marketing plan. In this final part, we’ll discuss project management and scheduling important activities. If you found this post first, I suggest reading: An E-commerce Marketing Plan that...

An E-commerce Marketing Plan that Won’t Overwhelm You – Part 1

As the sole e-commerce manager for my company, I’m tasked with developing and implementing plans with goals to increase: revenue, customers, transactions, average sale value, referrals, and feedback. Each of these metrics are, bottom-line, sales objectives. To...

Favorite Quotes

Inspiring and interesting quotes from people far more intelligent than me: Bible, 1 Corinthians: “When I was a child, I spoke as a child, I understood as a child, I thought as a child; but when I became a man, I put away childish things.” Teddy Roosevelt:...